Digga in a Dream Venture
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YATALA earthmoving equipment manufacturer Digga is posed to embark on its own version of a scene out from the movie Field of Dreams. It is to hold a ground-breaking ceremony for a new Digga factory in the US city of Dyersville, where the Kevin Costner movie was made. In Field of Dreams, a farmer (Costner) hears a voice that says build it and he will come and is inspired to plough up his corn crop to make way for a baseball diamond. Now Digga chief executive Suzie Wright has cleared the corn to make way for the company's US fabrication and assembly facility, which will become the anchor factory at a new Dyersville industrial park. Digga is spending $2.5 million on the factory, where gearboxes and augers will be built for the US excavator market. Wright has high hopes for the venture. In a play on the script from the movie, she cheekly says of Iowa: "Is this heaven? It's Iowa. Iowa? I could have sworn this was heaven. Is there heaven? Oh, yeah. It's the place where dreams come true. "Our move here is based on sound business sense - we're not dreaming. But this will be a dream come true," Wright says. |